RETAIL STORE EXPERIENCE
Measure your store experience on an ongoing basis to understand what your customers are saying and taking decisions based on facts to improve your customers experience.
understand the customers satisfaction across geographies, product lines, channels on an on going basis and analyse the effectiveness of various tactics to improve customer satisfaction.
Understand your customer’s profiles and create segments based on demographics, psychographics or even behavioural patterns.
MARKETING MIX MODEL
Analyse the effectiveness of different media for one or multiple campaigns in achieving objectives.
PRODUCT AFFINITY ANALYSIS
Which products are bought together and can be bundled to help improve your share of your customers wallet.
Understand the effectiveness of your campaign to pass on a message or impact a metric by doing Pre and Post analytical studies.
NEW PRODUCT/SERVICE INTRODUCTION ANALYSIS
Understand customer feedback around various different parameters for a new product or service and build in features to provide a competitive edge while removing or building on areas customers would like improved.
Measure your Brand Visibility, Brand Consideration, Brand Preference, Switchers, Brand Sustenance, Brand Persuasion, Brand Recall, Brand Pull and Brand Loyalty all in one place on an ongoing basis.
BRAND PERCEPTION MAPS
Understand the perception difference between the Targetted Positioning of your product or brand vs what it actually is in the customers mind.
ONLINE DASHBOARDING & REPORTING
Our Online Reporting and Dashboarding platform is built to mine large data sets and can be easily customized for various scenarios.