Challenges Customers Face

There are many issues and questions retailers are grappling with:

  • How do we increase margins at a product-level?
  • What is the best way to target individual customers and provide them with tailor-made offerings?
  • What marketing tactics to employ and what RoI can we expect on the spends?
  • What should be the best price for a product through its lifecycle?
  • What promotions and offers do we employ in each store?
  • How do we decide on the product-mix for each store?
  • How do we ensure zero stockouts during busy seasons?

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