Challenges Customers Face
There are many issues and questions retailers are grappling with:
- How do we increase margins at a product-level?
- What is the best way to target individual customers and provide them with tailor-made offerings?
- What marketing tactics to employ and what RoI can we expect on the spends?
- What should be the best price for a product through its lifecycle?
- What promotions and offers do we employ in each store?
- How do we decide on the product-mix for each store?
- How do we ensure zero stockouts during busy seasons?