Telecom
As a Telecom player, you would understand that your environment is becoming increasingly complex and with that so is your decision making. Today’s Telecom technology environment is also generating data at a tremendous velocity, volume and wider variety than before. You know that leveraging it can not only aid your organisation’s decision making, but can become a key competitive advantage as well.
You can put data analytics to use in every possible business scenario in the telecom industry, for example –you can predict both risky customers as well as high value customers at the time of acquisition itself to be able to strategize and have enough time windows to run risk mitigation campaigns or revenue enhancement campaigns respectively.
WyzMindz helps Telecom companies like yours, deliver breakthroughs by answering vital questions based on facts and data via its services offerings.
Challenges Customers Face
There are many issues and questions telecom companies are grappling with:
- How do we gain Customer Market Share (CMS) and Revenue Market Share (RMS)?
- How do we increase ARPU (Average Revenue per user)?
- Can we improve our customer retention and reduce our customer churn?
- Why are my SLAs slipping with respect to customer TAT (Turn around time)?
- Which of my marketing strategies are most effective?
- What is the RoI I can accurately predict for my marketing spends?
- What should be the best price for a product or service through its lifecycle?
- What promotions and offers do we employ?
- How do we optimize our network capacity planning process?
- Can we predict any service outages and take proactive steps to mitigate risk?
- What is the best way to target individual customers and provide them with tailor-made offerings?
WyzMindz Solution
With a multitude of issues to tackle, you as a telecom company need to constantly relook at the way your business is run to ensure survival. This may not only involve re-examining your interactions with your customers but also focus equally on back- end operations such as network and capacity planning, detecting fraud, managing supply-chain and logistics to guarantee success.
Business analytics can help Telecom companies like yours, break-down and assimilate information collected and provide better insights into customers as well as back-end processes.
The WyzMindz Pyramidal Framework – Metricize, Visualize, Analyze, Optimize ensures you deliver breakthroughs based on facts and data around the following areas:
Sales and Marketing
– Key Drivers Analysis
– Market Survey Design, Execution and Analysis
– Brand perceptual mapping and scorecards
– Campaign Effectiveness
– Marketing ROI & Marketing Mix Modeling
– Pricing Analysis
– Sales Force Effectiveness
– New Product Introduction Analysis
– Customer Segmentation
Supply Chain Operations
– Contact Centre Ops Optimization
– Capacity Management
– Demand Forecasting
– Spend Analysis
– Inventory Management
– Strategic Sourcing
– Supplier Reliability Analysis
– Production Planning & Management
– Close Looping of Order to Delivery
Customer Experience
– Customer Loyalty, Churn and Retention Analysis
– Customer Behaviour Analysis
– Customer Life Time Value Optimization
– Web Analytics
– Customer Satisfaction Analysis
– Market Survey Design and Execution
Strategy and Planning
– Capacity Planning
– Workload Forecasting
– Risk Analytics
– Fraud Detection and Analysis
Benefits
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WyzMindz Solutions are tightly tied to revenue improvement or cost reduction goals. You can experience the following benefits from WyzMindz Analytics Services for Telecom:
Segment and target markets, competition, customers to understand & deliver maximum profit by category & brand.
Reduce operational costs via greater control and optimization of your outsourced operations.
Increase customer satisfaction, improve service levels and enhance revenue.
Optimize your Supply Chain by reducing costs AND improving service.
Reduce Risk, Fraud, Churn thereby improving profitability.