Challenges Customers Face
There are many issues and questions telecom companies are grappling with:
- How do we gain Customer Market Share (CMS) and Revenue Market Share (RMS)?
- How do we increase ARPU (Average Revenue per user)?
- Can we improve our customer retention and reduce our customer churn?
- Why are my SLAs slipping with respect to customer TAT (Turn around time)?
- Which of my marketing strategies are most effective?
- What is the RoI I can accurately predict for my marketing spends?
- What should be the best price for a product or service through its lifecycle?
- What promotions and offers do we employ?
- How do we optimize our network capacity planning process?
- Can we predict any service outages and take proactive steps to mitigate risk?
- What is the best way to target individual customers and provide them with tailor-made offerings?