Challenges Customers Face

There are many issues and questions telecom companies are grappling with:

  • How do we gain Customer Market Share (CMS) and Revenue Market Share (RMS)?
  • How do we increase ARPU (Average Revenue per user)?
  • Can we improve our customer retention and reduce our customer churn?
  • Why are my SLAs slipping with respect to customer TAT (Turn around time)?
  • Which of my marketing strategies are most effective?
  • What is the RoI I can accurately predict for my marketing spends?
  • What should be the best price for a product or service through its lifecycle?
  • What promotions and offers do we employ?
  • How do we optimize our network capacity planning process?
  • Can we predict any service outages and take proactive steps to mitigate risk?
  • What is the best way to target individual customers and provide them with tailor-made offerings?

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