Customer Lifecycle Analytics
As a business, your endeavor is to keep your customer at the center of your operation. Your customer is who makes you what you are. Ensuring that your customer gets value out of every step of their experience with your brand is key to your business success and WyzMindz helps you optimize your customer engagement with analytics based services which are grounded in data.
Challenges Customers Face
Regardless of whatever Industry your organisation might belong to, there are some questions you always need answers to. You need answers to improve your customer centricity, and with our Customer Lifecycle Analytics Service, we help you provide you with these answers. Some of the questions or issues you may have could be as follows:
- How do I get visibility metrics for all my customer facing operations?
- Are we targeting the right segments?
- To what extent are my campaigns achieving their objectives?
- Which part of my media spend is most effective?
- What is the level of satisfaction of my customers and how is it trending?
- Which key factors drive the satisfaction of my customers
- How is my brand doing?
- Can I pre-test how my new product or service will fare in a new market?
- How can i improve cross-selling and up-selling?
WyzMindz Solution
Business analytics can help you break-down and assimilate information collected and provide better insights into customer tastes and preferences as well as your sales and marketing processes.
Customer Profiling & Experience
RETAIL STORE EXPERIENCE
Measure your store experience on an ongoing basis to understand what your customers are saying and taking decisions based on facts to improve your customers experience.
CUSTOMER SATISFACTION
understand the customers satisfaction across geographies, product lines, channels on an on going basis and analyse the effectiveness of various tactics to improve customer satisfaction.
CUSTOMER SEGMENTATION
Understand your customer’s profiles and create segments based on demographics, psychographics or even behavioural patterns.
Marketing Effectiveness
MARKETING MIX MODEL
Analyse the effectiveness of different media for one or multiple campaigns in achieving objectives.
PRODUCT AFFINITY ANALYSIS
Which products are bought together and can be bundled to help improve your share of your customers wallet.
CAMPAIGN EFFECTIVENESS
Understand the effectiveness of your campaign to pass on a message or impact a metric by doing Pre and Post analytical studies.
NEW PRODUCT/SERVICE INTRODUCTION ANALYSIS
Understand customer feedback around various different parameters for a new product or service and build in features to provide a competitive edge while removing or building on areas customers would like improved.
Branding
BRAND SCORECARDS
Measure your Brand Visibility, Brand Consideration, Brand Preference, Switchers, Brand Sustenance, Brand Persuasion, Brand Recall, Brand Pull and Brand Loyalty all in one place on an ongoing basis.
BRAND PERCEPTION MAPS
Understand the perception difference between the Targetted Positioning of your product or brand vs what it actually is in the customers mind.
Visibility
ONLINE DASHBOARDING & REPORTING
Our Online Reporting and Dashboarding platform is built to mine large data sets and can be easily customized for various scenarios.
Customer Lifecycle Analytics Benefits
- WyzMindz Customer Lifecycle Analytics Services are closely tied to improving revenue, service levels or reducing costs. We also help customers achieve an optimum balance between these criteria.
Gain visibility into your customer facing operations to facilitate fact based decision making.
Profile, Segment and Target your customers more effectively reducing costs and improving revenues.
Determine factors to improve your customer experience and their satisfaction with your products and service thereby improving revenues.
Improve your marketing and campaign effectiveness to improve your brand value.
Reduce Risks associated with New product or service introduction.