Dealer Management System (DMS) or CRMs provided by the OEMs may not be flexible to address dealership’s business challenges.
Typically, Dealer Principals face the following issues and challenges which severely impact operations, profitability and management visibility.

• Customer impacting data across the Sales Lifecycle (Order Booking and approval, Customer Follow-ups, Stock Allocation and delivery) is captured in different tools, databases and spread sheets such as DMS, CRM etc.
• Challenges are further intense if the Dealers are dealing with multiple OEMs with different DMS that does not allow the internal business process to standardize.
• Challenge to integrate data from Billing systems (e.g. TALLY) with data from DMS to get intelligence on metrics like
  • Revenue and margin per car (at the Model, Time Series, Sales consultant and location level)
  • Revenue from Insurance, VAS, Accessories etc.
• Most of the analysis is done on platforms such as MS Excel that may not provide intuitive and calibrated reports. Also the MIS may not be real-time leading to losses in revenue on account of delayed intelligence
• Comparative analysis & Intuitive drill-downs of sales, service and insurance metrics are not possible in most of the DMS at the following levels
  • Branch / Location level
  • Sales/Service Consultant , Team Leader, Manager
  • Car model and variant level
  • Time series – Month, Week & Day wise trends
  • Internal Targets Vs. Actual performance