Challenges Customers Face

There are many issues and questions telecom companies are grappling with:

• How do we gain Customer Market Share (CMS) and Revenue Market Share (RMS)?
• How do we increase ARPU (Average Revenue per user)?
• Can we improve our customer retention and reduce our customer churn?
• Why are my SLAs slipping with respect to customer TAT (Turn around time)?
• Which of my marketing strategies are most effective?
• What is the RoI I can accurately predict for my marketing spends?
• What should be the best price for a product or service through its lifecycle?
• What promotions and offers do we employ?
• How do we optimize our network capacity planning process?
• Can we predict any service outages and take proactive steps to mitigate risk?
• What is the best way to target individual customers and provide them with tailor-made offerings?